B2B Marketing Strategy and Tactics | Mike Faherty (4)

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of course, the role of the sales team is to convert the leads into opportunities that will close quickly...

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Mike Faherty

Mike Faherty is the Founder & CEO of ProSales Connection, a sales and marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of

9 most important things not to do when closing the deal

The 9 Most Important Things Not to Do When Closing a Deal

In a recent blog post, our CEO, Mike Faherty, wrote about the ten most important things to do when closing a deal. Now we feel it's important to get

Key to a Successful Sales Meeting: Unlock Your Prospect’s Pain Points

One of the biggest keys to having a successful sales meeting is asking the right questions to unlock your prospect’s pain points. Your sales team

Why Marketing (Not Sales) Should Own B2B Telemarketing

This is a question that is often debated or even argued over in staff meetings and budget planning meetings all over the world. Both sales and

Is There Value In a Lead That Does Not Convert.png

Is There a Value In a Lead That Doesn't Convert?

No matter what stage in the sales process you hear “no” from a prospective B2B customer, it can be frustrating. A contact hangs up during the first

How to Increase Sales Credibility with Better Qualifying Questions

Poor questioning habits are some of the most significant reasons salespeople are not consistently successful. Struggling salespeople have

The 3 Keys to a Successful Cold Call Campaign

There is nothing that sales people hate to do more than make cold calls. Even the very best salespeople who make this activity a regular and

COLD CALLING B2B MARKETING COLD EMAIL

How Strong is Your Message? The Key to a Successful Cold Campaign

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

B2B MARKETING SALES MARKETING LEADERS

How Marketing Can Help Sales Achieve These Three Outcomes

Whether you are new to the marketing role or already an experienced marketing leader, you have probably built an overwhelming list of marketing

3 Methods to Build Your Marketing Technology Stack

You may have noticed there are hundreds of marketing technology products out there. So, how do you differentiate these tools to ensure you are

7 Best Practices to Manage and Grow Your Marketing Database

One of the best tactics for marketing managers to help your company gain a competitive advantage is focusing on how to manage and grow your marketing

How to Support Your VP of Sales to Grow Your Company

At one point in my professional career, I worked under the VP of Sales who famously told the sales organization: “This is the most important quarter

Why Marketing Should Own the Sales Development Team

In the unique world of sales and marketing, one of the newer industry roles is a Sales Development Team or Sales Development Representatives (SDRs).

Sales Metrics for Marketers: Why You Need to Understand These Four

Marketing leaders, you need to understand and care about four important sales metrics. Perhaps you operate under the assumption that once you

3 Outcomes Every Salesperson Is Striving For

Whether you are new to your marketing role or have been leading marketing teams forever, you have probably built an overwhelming list of marketing

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