How to Track the Success of your SEO: The Top 10 KPI's

Search Engine Optimization (SEO) is a key component of any successful digital marketing campaign, as it helps ensure that your website is visible to the right people and raises your website's ranking in search engine results. However, it isn't something you can set and forget.

1. Organic Traffic

Organic traffic is the most important indicator of SEO success. It measures the number of visitors to your website who arrive via organic search results. This is a great way to measure the success of your SEO efforts, as it shows how many people are finding your website via search engines.

It is often broken down into two categories: organic search and direct search. Organic search traffic is the number of visitors who arrive at your website from a search engine such as Google or Bing. Direct search traffic is the number of visitors who arrive at your website by typing in your website’s URL directly into a browser.

Organic search traffic is an important indicator of SEO success, as it shows how effective your SEO efforts are at driving visitors to your website. It’s important to track the number of organic visitors over time to get an indication of the success of your SEO efforts. If you find that the number of organic visitors is increasing, it’s a good indication that your SEO efforts are working. If the number of organic visitors is decreasing, it’s a sign that your SEO efforts need to be improved.

2. Bounce Rate

Bounce rate is the percentage of visitors who leave your site after only viewing one page. A high bounce rate can be an indication that your SEO efforts are ineffective, as visitors are not finding what they are looking for on your website.

There are a few different factors that can lead to a high bounce rate. It could be that your website’s content isn’t relevant to the search query, or that the content isn’t engaging enough to keep visitors on the page. It could also be that there are technical issues with your website, such as slow loading times or broken links.

If you find that the bounce rate is high, it’s a sign that you need to improve the content of your website or make technical improvements. This will help to ensure that visitors are finding what they are looking for on your website.

3. Time on Site

Time on site measures how long visitors spend on your website. A high time on site indicates that visitors are finding your website engaging and are spending time browsing and exploring different pages.

Time on site is an important indicator of how effective your content is at engaging visitors. If visitors are spending a long time on your website, it indicates that they are finding your content interesting and engaging. On the other hand, if visitors are leaving your website quickly, it could be a sign that your content isn’t engaging enough.

If you find that the time on site is low, it’s a sign that you need to improve the content of your website to better engage visitors. This will help to ensure that visitors are finding what they are looking for on your website.

4. Pages Per Session

Pages per session measures the average number of pages a user visits during a single session. This is a good indicator of how effective your website’s content is at engaging visitors.

If visitors to your website are viewing multiple pages during a single session, it’s a sign that they are finding your content interesting and engaging. On the other hand, if visitors are only viewing one page, it could be a sign that your content isn’t engaging enough.

If you find that the pages per session is low, it’s a sign that you need to improve the content of your website to better engage visitors. This will help to ensure that visitors are exploring multiple pages of your website.

5. Conversion Rate

Conversion rate measures how many visitors to your website take an action that you deem valuable. This could be making a purchase, signing up for a newsletter, or downloading a file. A high conversion rate indicates that your SEO efforts are successful at driving qualified leads to your website.

To measure the conversion rate of your website, you need to track the number of visitors who take an action that you deem valuable. This could be tracking the number of visitors who make a purchase or sign up for a newsletter. Once you have this data, you can calculate the conversion rate by dividing the number of conversions by the total number of visitors to your website.

If you find that the conversion rate is low, it’s a sign that you need to improve the content of your website or make changes to your SEO strategy to better target qualified leads.

6. Keyword Rankings

Tracking the rankings of your target keywords is a great way to measure the success of your SEO efforts. It’s important to track the rankings of both your primary and secondary keywords, as this will give you an indication of how effective your SEO efforts are.

When tracking keyword rankings, it’s important to measure the rankings of all your target keywords, not just the primary keyword. You should also track the rankings of your target keywords over time, as this will give you an indication of whether or not your SEO efforts are working.

If you find that the rankings of your target keywords are increasing, it’s a sign that your SEO efforts are working. On the other hand, if the rankings are decreasing, it’s a sign that you need to make changes to your SEO strategy.

7. Backlinks

Backlinks are an important factor in SEO and can be an indicator of the quality of your content. Tracking the number and quality of backlinks to your website can help you identify areas where you may need to improve your content.

Backlinks are links from other websites that point to your website. They are important for SEO, as they can help to boost your website’s search engine rankings and increase the visibility of your content.

If you find that the number of backlinks is increasing, it’s a sign that your content is of high quality and other websites are linking to it. On the other hand, if the number of backlinks is decreasing, it could be a sign that your content needs to be improved.

8. Social Shares

Social shares are a great way to measure the success of your content. Tracking the number of social shares your content receives can give you an indication of how well your content is performing.

Social shares are when someone shares or likes your content on social media platforms such as Facebook, Twitter, and Instagram. They are a great way to measure how engaging and popular your content is, as they show how many people are finding it interesting enough to share with their friends or followers.

If you find that the number of social shares is increasing, it’s a sign that your content is engaging and popular. On the other hand, if the number of social shares is decreasing, it could be a sign that your content needs to be improved.

9. Traffic Sources

Tracking the sources of your website traffic is a great way to measure the success of your SEO efforts. It measures the sources of your website traffic, such as organic search, direct search, referral, and social media. Tracking the sources of your website traffic is a great way to measure the success of your SEO efforts.

It can help you identify which sources are driving the most traffic and which sources you should focus your SEO efforts on. For example, if you find that organic search is driving the most traffic to your website, it’s a sign that your SEO efforts are working. On the other hand, if you find that referral traffic is driving the most traffic, it could be a sign that you need to focus more on building relationships with other websites and blogs.

10. Search Engine Indexing

Search engine indexing measures how many of your website’s pages are indexed by search engines. This is a great indicator of how well your SEO efforts are working, as it shows how many of your pages are visible to search engines.

Search engine indexing refers to the process by which search engines crawl and index webpages for inclusion in their search results. If your website’s pages are not indexed by search engines, they will not appear in search results and you will not receive any organic traffic from those pages.

If you find that the number of indexed pages is increasing, it’s a sign that your SEO efforts are working and more of your pages are being included in search engine results. On the other hand, if the number of indexed pages is decreasing, it could be a sign that you need to make changes to your SEO strategy.

Conclusion

Tracking SEO KPIs is an essential part of any successful SEO strategy. By understanding how well your SEO efforts are performing, you can make informed decisions about which tactics are working and which ones need improvement, ultimately leading to better visibility, increased traffic, higher conversion rates, and more efficient use of resources.

If you're looking for more information on how SEO can benefit your business, or are in need of an SEO audit, we're the team for you! Contact us now, or learn more about our SEO Services today.