7 Best Practices to Manage and Grow Your Marketing Database

B2B MARKETING

5 Best Practices to Manage and Grow Your Marketing Database

One of the best tactics for marketing managers to help your company gain a competitive advantage is focusing on how to manage and grow your marketing database.

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POSTS IN B2B MARKETING

7 Best Practices to Manage and Grow Your Marketing Database

B2B MARKETING

5 Best Practices to Manage and Grow Your Marketing Database

One of the best tactics for marketing managers to help your company gain a competitive advantage is focusing on how to manage and grow your marketing
Read More ⟶

BUSINESS CHALLENGES B2B MARKETING

Why Your Next Marketing Hire Should Be a Salesperson

It’s been my experience that most B2B marketing departments work at a different frequency than the sales organization. Marketing seems to be looking
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How to Overcome the 3 Biggest Mistakes Salespeople Make During a Cold Call

B2B MARKETING

How to Overcome the 3 Biggest Mistakes Salespeople Make During a Cold

The biggest mistakes that your sales team will make during a cold call with a prospect can easily be avoided. But, some salespeople lose track of
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B2B MARKETING

How to Calculate the ROI on a Lead Generation Program

Every marketing investment a business makes should have an estimated return on investment (ROI). This is necessary to be able to properly frame the
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3 Keys to a Successful Follow-up Strategy after a Prospect Meeting.png

B2B MARKETING

3 Keys to a Successful Follow-up Strategy After a Prospect Meeting

Many salespeople do not close deals because they fail to execute on a consistent and well-thought-out follow-up strategy after a prospect meeting. A
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Sales Metrics for Marketers- Why You Need to Understand These Four Metrics .png

B2B MARKETING

Sales Metrics for Marketers: Why You Need to Understand These Four

Marketing leaders should understand and care about four important sales metrics. If you are a marketer, perhaps you operate under the assumption that
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B2B MARKETING

Follow-up Calls with Prospects - When Has a Salesperson Gone Too Far?

There is a common misconception in the sales industry about the importance of follow-up calls with prospects. The misconception is based on
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B2B MARKETING

Four Ways Marketing Can Help Your Sales Team

Marketing has always shared some responsibility for this process by increasing brand awareness while promoting the company and solutions. This is
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8-Step Guide for Your Next in-Person Tradeshow

B2B MARKETING EVENTS GUIDE

8-Step Guide for Your Next In-Person Tradeshow

The world of tradeshows and in-person events has been turned upside down in the past year. Even though we've adapted to "digital tradeshows" and
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B2B MARKETING B2B MARKETING STRATEGY COLD EMAIL

6 Simple Ways to Improve Your Cold Email Open Rates

Email marketing is, without a doubt, one of the strongest tools in the marketing game. It works so well because it allows you to reach your target
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B2B MARKETING

Marketing Managers: Stop Reacting, Start Leading!

The most important thing for marketing leaders to remember is to develop a plan, follow that plan, avoid the temptation to deviate from that plan,
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B2B MARKETING

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of
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9 most important things not to do when closing the deal

B2B MARKETING

The 9 Most Important Things Not to Do When Closing a Deal

In a recent blog post, our CEO, Mike Faherty, wrote about the ten most important things to do when closing a deal. Now we feel it's important to get
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B2B MARKETING

Key to a Successful Sales Meeting: Unlock Your Prospect’s Pain Points

One of the biggest keys to having a successful sales meeting is asking the right questions to unlock your prospect’s pain points. Your sales team
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B2B MARKETING

Why Marketing (Not Sales) Should Own B2B Telemarketing

This is a question that is often debated or even argued over in staff meetings and budget planning meetings all over the world. Both sales and
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