POSTS IN B2B MARKETING

In a recent blog post, our CEO, Mike Faherty, wrote about the ten most important things to do when closing a deal. Now we feel it's important to get

One of the biggest keys to having a successful sales meeting is asking the right questions to unlock your prospect’s pain points. Your sales team

This is a question that is often debated or even argued over in staff meetings and budget planning meetings all over the world. Both sales and

No matter what stage in the sales process you hear “no” from a prospective B2B customer, it can be frustrating. A contact hangs up during the first

There are four distinct phases that an entrepreneur will go through: launch, expand, optimize, and scale. While the time frame for each phase is

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

Whether you are new to the marketing role or already an experienced marketing leader, you have probably built an overwhelming list of marketing

In 2012, the industry average was 4.7 calls to reach a cold prospect. Now it takes 9. Why? I sat down with our sales development team members who

If you have a great product but don’t know how to sell it, don’t worry, you are not alone.

All B2B marketing and sales professionals try to find the best ways to entice prospects. And advertising is one of the best B2B marketing strategies.

Nobody really likes cold calling for B2B marketing and lead generation because nobody likes rejection and performing rote, repetitive tasks. While