Marketing Manager Leadership- Stop Reacting, Start Leading!

B2B MARKETING

Marketing Manager Leadership: Stop Reacting, Start Leading!

One of the best lessons that marketing managers can apply to leading their team comes from all-time great college basketball coach John Wooden.

Coach Wooden, who was the most successful college basketball coach of all-time, famously stressed the...

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POSTS IN B2B MARKETING

Marketing Manager Leadership- Stop Reacting, Start Leading!

B2B MARKETING

Marketing Manager Leadership: Stop Reacting, Start Leading!

One of the best lessons that marketing managers can apply to leading their team comes from all-time great college basketball coach John Wooden. Coach
Read More ⟶
Why Marketing Should Own the Sales Development Team.png

B2B MARKETING

Why Marketing Should Own Your Sales Development Team

In the unique world of sales and marketing, one of the newer industry roles is a Sales Development Team or Sales Development Representatives (SDRs).
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5 Ways to Improve the Sales and Marketing Relationship.png

B2B MARKETING

5 Ways to Improve the Sales and Marketing Relationship

The relationship between the sales and marketing teams can easily be strained in any size company. It just takes one poor follow-up with a qualified
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Trade Show Follow-up- How to Capitalize on the Event.png

B2B MARKETING

Trade Show Follow-up: How to Capitalize on the Event

You planned your trade show event, you executed a great event that produced qualified leads, and now you need to follow-up generate a return on your
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Trade Show Event- The 7 Most Important Ways to Generate ROI .png

B2B MARKETING

7 Most Important Ways to Generate ROI From a Trade Show Event

After getting your budget approved and forming a plan for your next trade show event, you need a strategy to execute your plan during the show. This
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Trade Show Plan- 7 Steps to Get Your Budget Approved .png

B2B MARKETING

7 Steps to Get Your Trade Show Budget Approved

You need to get your budget approved for a trade show, but like most Marketing Directors and Marketing Leaders, you’re dreading that conversation
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B2B MARKETING

Premature Proposal Syndrome: How to Solve This Common Mistake

Many salespeople suffer from Premature Proposal Syndrome (PPS), which I call an involuntary reaction to propose a solution as soon as they hear a
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The BANT Meeting Myth vs. Our Successful Prospecting Process .png

B2B MARKETING

The BANT Meeting Myth vs. Our Successful Prospecting Process

If your company falls in the category of trying to determine whether a B2B prospect meets the BANT (Budget, Authority, Need, and Timeframe) criteria
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B2B MARKETING

Using the Active Demand Generation Methodology to Fill Your Marketing

Your business needs to grow. But, your strategy to generate sales leads and appointments is not working. There’s a good reason why. The traditional
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B2B MARKETING CONTENT MARKETING SALES MARKETING COLLABORATION

Get the Sales Team to Buy you Lunch

As a professional marketer there are a number of channels at your disposal to attract and engage your target prospects. Finding the most appropriate
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BUSINESS CHALLENGES B2B MARKETING SALES

Enter the US Market with an Outsourced Sales Partner

Over the years our company, ProSales Connection has worked with businesses based in other parts of the world that wanted to enter the US market, but
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