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Is social selling really that different from traditional selling?
According to our guest this week, Chris Kenton, CEO of Social Rep, there are some significant differences, but the fundamentals are very much the same.
We go deep into content marketing over social media, and Chris shares game-changing strategies for engaging prospects on social media with both the Geek and the Guru approach.
Guest Bio: Chris Kenton is founder and CEO of SocialRep, a SaaS platform designed to accelerate social selling in the global IT Channel. Chris has more than two decades of experience in strategic channel marketing, and has served more than 200 clients and 300 channel partners worldwide. He was SVP of Corporate Strategy at the CMO Council and at the international PR firm Global Fluency. He's been quoted in BusinessWeek, Investor’s Business Daily, Forbes, Network Computing, and a wide range of industry journals, and has been a guest lecturer at Thunderbird School of Global Management.
Connect with Chris!LinkedIn: https://www.linkedin.com/in/chriskenton/
Instagram: https://www.instagram.com/chrispkenton/
Website: www.socialrep.com
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